al Paris Canada chooses Cossette as its digital agency in Canada MONTREAL, Feb.
25, 2016 /CNW Telbec/ In line with the brand's ambition ray ban latest model 2016 to further accelerate its digitalisation in Canada, L'Oreal Paris has named Cossette as its digital agency, after an in depth selection process. As part of this new role, Cossette will provide L'Or Paris Canada with strategic and technological support for web platform optimization, content development or consumer relationship management. Meanwhile, assignments remain unchanged for L'Oreal Paris' canadian brand agency of record, Marketel McCann Erickson; and media agency of record, MEC Canada. "Cossette demonstrated its ability to carry out digital projects that are creatively, strategically and technologically sophisticated. ray ban 2132 This combination of expertise convinced us that they were the ideal partner to help us extend our position as leader in the beauty in Canada" said St Binette, General Manager of L'Or Paris in Canada. "We are honoured to be working with L'Or Paris, a brand of national and international renown. They are a force to be reckoned with in a fiercely competitive industry, with whom we share both a culture of innovation and strong common values," noted M Dunn, President and CEO of Cossette Canada. "The client agency model needs to be updated to reflect today's reality. With this partnership, we aim to build a synergistic relationship with Cossette share the risk, and conquer the unknown. ray ban glasses black Cossette demonstrated openness to tackle this challenge right at the beginning of the process," explained St Vice President, Chief Officer at L'Or Canada. "We fully support this vision continually strive to be more flexible, agile and open to change. St vision is bold, timely and consistent with our own.
Gone are the days where the agency and the client worked in ray ban tech silos. We are now focused on common business objectives and are constantly called on to invest in our in house talent," added Ms. Dunn.
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